Jeffrey Gitomer

They all had similar themes: who got divorced, separated, engaged, married, or jilted. What celebrity is loving the other, beating the other, making love with the other, or killing the other.

You’ve all heard the stories – fabulous stories of great service. Nordstrom, Lexus, Auto Zone, Les Schwab, and individuals in small businesses that have gone WAY BEYOND the norm to provide extraordinary service.

There was no beer, no wine, and no alcohol at the dinner. This was business. And everyone wanted to be at their best. And did I mention it was Saturday night?

You probably believe you have the best product or service in the market – now tell me your business card is the BEST you have ever seen. And that your literature is the same: BEST.

Many salespeople make fatal mistakes trying to establish rapport around “things” – the weather, the ball game, the economy, or the news. That’s not rapport; that’s idle chatter.

Don’t tell me you’re away from your desk, I really don’t care where you are

In these “trying” times, many customers (yours and mine) are struggling to maintain volume, profit, and productivity. Somehow the stimulus package and bailout have not…

Many people would look at my things and think, “You have too many things.” That’s not what I think. I think I need one more thing. Maybe two more things.

Ever fall behind entering data in your CRM (customer relationship management – or as I refer to it, customer reporting mechanism)? I am sick of CRM programs that are mandated, and don’t help you do the one thing you want to do most – make sales.

here’s an old business adage that goes: “Everyone is in sales.”