sales & marketing

I got an (unsolicited) email offering a webinar to teach me about how to measure, and the importance of measuring, the ROI of social media.
TOTAL JOKE. And a bad one at that.

There are no two companies that train alike. Some go all out. Some do little or none. From my personal observation over the past five years, training (especially sales training) is in decline. Training budgets follow the economy and corporate profits.

The 30th Bauma exhibition, being held in Munich, Germany from April 15 to 21 2013, will be the largest ever, with a total area of 570,000 m2.

I’m celebrating my 20th year of writing about sales, networking, loyalty, trust, attitude, leadership, business social media, and personal development.

You must be prepared to cull the non-performers (weeds & deceivers) even when on the surface they look like rock stars.

The second International Tower Cranes conference got off to successful start this morning at the Kempinski Hotel in Berlin, Germany.

Eric Etchart, president and general manager at Manitowoc Cranes, gave Alex Dahm an insight into his company and the crane market worldwide from the perspective of a truly global manufacturer.

This is the 20th anniversary of my first column. Sales Moves first appeared in the Charlotte Business Journal on March 23, 1992. The column was an instant success.

QUESTION FROM A READER: I am taking a new business development job for a wellness and surgery center. We need doctors to refer their obese patients to us. Doctors seem so hard to get in front of, and they don’t like sales tricks. Do you have any new suggestions besides networking and dropping off literature? Kelly

What do you believe in? What are your real beliefs?